Audience

P - personal identification

I - information - newspapers, documentaries

E - entertainment

S - social interaction

who

why

how

without audience no media

no audience = no profit

mass media becoming more profitable

Fragmented Audiences

Division of audience into smaller groups

• audience

• producers

• advertising

Mass audience

Those who consume mainstream or popular Texts e.g soaps, sitcoms,

Targets a large group of people

niche

much smaller but influential - small group of people with unique interest

Psychographics

psychological profile

• mainstream

• aspires

• succeeders

• resigned

• explores

• struggles

• reformers

what effects the way in which an audience responds to media ?

• age

• cultural experience

• historical competence

• situated culture

• gender

• ethnicity

prosumer - producer and consumer