Representation and Stereotypes etc.

Stereotypes

media institutions use stereotypes because the audience will instantly understand them.

Repeated so much we think they are the normal or true

Archetypes

This is the ultimate stereotype

counter type

A representation that challenges tradition stereotypical

Associations of groups, people or places.

Representation

way people or events are presented to the audience

created by producers

controlled by gate keepers of what is represented

who - what - why - where